PDF Download Basics Marketing 01: Consumer Behaviour, by Hayden Noel
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Basics Marketing 01: Consumer Behaviour, by Hayden Noel
PDF Download Basics Marketing 01: Consumer Behaviour, by Hayden Noel
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Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour. It explores the different ways in which consumers around the world respond to marketing strategies, examining the interpretation of new stimuli using existing knowledge, and how both new and remembered knowledge combine to influence purchasing behaviour.
Finally, there is a detailed examination of the influence of ethnicity, religion, class, age and gender on consumers' actions and the importance of understanding the challenges and diversity of a global marketplace.
- Sales Rank: #1883835 in Books
- Brand: Brand: Fairchild Books
- Published on: 2009-09-15
- Released on: 2008-11-11
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .67" w x 6.36" l, 1.05 pounds
- Binding: Paperback
- 176 pages
- ISBN13: 9782940373840
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
About the Author
Dr Hayden Noel is an assistant professor in the College of Business Administration at the University of Illinois at Urbana-Champaign. He has published articles in leading academic journals such as the Journal of Consumer Research and the Journal of Consumer Psychology. In addition, he has taught in MBA programmes in the United States, Hong Kong, Singapore and Taiwan.
Most helpful customer reviews
1 of 1 people found the following review helpful.
I previously gave this book an awesome review and its now gone??? REPOST
By Gottaloveme
This author really captivates your mind and gets you thinking about how the average consumer behaves and how that affects all marketing strategies and techniques. The Marketing philosophy is very understandable in Dr. Noel's teachings
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